Marketing Skills in Demand

Marketers build demand for a product through campaigns, content, brand and analytics. Postings often stress project coordination and measuring results alongside channel-specific tools.

We analyzed 440 U.S. job descriptions from 152 employers for Marketing roles. The most requested skills were Project management (20%), Excel (10%) and CRM systems (10%).

2,475open U.S. roles tracked
5 yearstypical experience asked for
$190,650median advertised pay, from 443 roles that state it

Product & design

  • Project management20%
  • Figma3%

Business tools

  • Excel10%
  • CRM systems10%
  • PowerPoint8%
  • SEO6%

Finance & legal

  • Stakeholder management4%
  • Regulatory compliance3%

Cloud & infrastructure

  • AWS4%

Data

  • Tableau4%
  • A/B testing3%
  • Power BI3%

Languages

  • SQL4%
  • Python3%

AI & machine learning

  • Generative AI3%

Updated November 7, 2026, using job descriptions collected since September 25, 2026. Shares show how many of the sampled descriptions mention a skill, so a low share can still be a firm requirement in the roles that list it. We sample a limited number of descriptions per employer so that no single company dominates, and we only report figures backed by several employers. Advertised pay comes from a different group of roles than H1B filings, so the two are not directly comparable.

All job families