Marketing Skills in Demand

Marketers build demand for a product through campaigns, content, brand and analytics. Postings often stress project coordination and measuring results alongside channel-specific tools.

We analyzed 55 U.S. job descriptions from 16 employers for Marketing roles. The most requested skills were Project management (25%), PowerPoint (13%) and Excel (13%).

430open U.S. roles tracked
5 yearstypical experience asked for

Product & design

  • Project management25%

Business tools

  • PowerPoint13%
  • Excel13%
  • SEO9%

Updated November 7, 2026, using job descriptions collected since September 25, 2026. Shares show how many of the sampled descriptions mention a skill, so a low share can still be a firm requirement in the roles that list it. We sample a limited number of descriptions per employer so that no single company dominates, and we only report figures backed by several employers. Advertised pay comes from a different group of roles than H1B filings, so the two are not directly comparable.

All job families