Marketing Skills in Demand

Marketers build demand for a product through campaigns, content, brand and analytics. Postings often stress project coordination and measuring results alongside channel-specific tools.

We analyzed 56 U.S. job descriptions from 17 employers for Marketing roles. The most requested skills were Project management (29%), Excel (21%) and PowerPoint (18%).

379open U.S. roles tracked
5 yearstypical experience asked for

Product & design

  • Project management29%

Business tools

  • Excel21%
  • PowerPoint18%
  • CRM systems12%

Updated November 7, 2026, using job descriptions collected since September 26, 2026. Shares show how many of the sampled descriptions mention a skill, so a low share can still be a firm requirement in the roles that list it. We sample a limited number of descriptions per employer so that no single company dominates, and we only report figures backed by several employers. Advertised pay comes from a different group of roles than H1B filings, so the two are not directly comparable.

All job families