Marketing Skills in Demand

Marketers build demand for a product through campaigns, content, brand and analytics. Postings often stress project coordination and measuring results alongside channel-specific tools.

We analyzed 333 U.S. job descriptions from 133 employers for Marketing roles. The most requested skills were Project management (21%), Excel (10%) and CRM systems (9%).

2,475open U.S. roles tracked
5 yearstypical experience asked for
$190,650median advertised pay, from 443 roles that state it

Product & design

  • Project management21%
  • Agile3%
  • Figma3%

Business tools

  • Excel10%
  • CRM systems9%
  • PowerPoint9%
  • SEO5%

Finance & legal

  • Stakeholder management5%
  • Regulatory compliance3%

Languages

  • SQL4%

Data

  • A/B testing3%
  • Power BI3%

AI & machine learning

  • Generative AI3%

Updated November 7, 2026, using job descriptions collected since October 8, 2026. Shares show how many of the sampled descriptions mention a skill, so a low share can still be a firm requirement in the roles that list it. We sample a limited number of descriptions per employer so that no single company dominates, and we only report figures backed by several employers. Advertised pay comes from a different group of roles than H1B filings, so the two are not directly comparable.

All job families