Marketing Skills in Demand

Marketers build demand for a product through campaigns, content, brand and analytics. Postings often stress project coordination and measuring results alongside channel-specific tools.

We analyzed 56 U.S. job descriptions from 22 employers for Marketing roles. The most requested skills were Project management (16%).

314open U.S. roles tracked
5 yearstypical experience asked for
$216,104median advertised pay, from 194 roles that state it

Product & design

  • Project management16%

Updated November 7, 2026, using job descriptions collected since October 8, 2026. Shares show how many of the sampled descriptions mention a skill, so a low share can still be a firm requirement in the roles that list it. We sample a limited number of descriptions per employer so that no single company dominates, and we only report figures backed by several employers. Advertised pay comes from a different group of roles than H1B filings, so the two are not directly comparable.

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